Warner Music Group and Tuff Gong International have signed an exclusive licensing agreement which will see Tuff Gong distributing Warner's releases throughout the Caribbean.
As reported in the Jamaica Observer, the deal covers both new and catalogue releases, as well as local synch, licensing and live performance rights.
Tuff Gong will distribute the albums by contemporary artists such as Flo Rida, Cee Lo Green and Estelle, alongside icons such as Ray Charles, Aretha Franklin and Eric Clapton.
Cedella Marley said: "We are thrilled to get the opportunity to work with Warner’s impressive global catalogue and artistes, and we are looking forward to a partnership that will allow us to bring a new dimension to the already vibrant Caribbean music industry."
Myshjua Archibald has been appointed by Tuff Gong to oversee the Warner license as label and product manager in the region.